Paddock to plate
SMART melon*
Branded premium fruit with a promise consumers can taste.
In development — watch this space
SMART melon is where the platform pays off at the shelf: branded premium fruit backed by paddock-to-plate QA, supply-chain telemetry and full traceability down to the individual melon. A brand promise — picked at peak perfection — that consumers reward.
What you get
Paddock-to-plate QA
Objective quality data follows the fruit from block to shelf, so the brand promise is backed by measurement.
Full traceability
Every branded melon traceable to its block, harvest date and quality record.
Supply-chain telemetry
Condition and movement monitoring through the chain, protecting quality to the last mile.
Breeding insights
Objective eating-quality data feeding back to breeders and growers, lifting the whole category.
Why growers love it
- Paddock-to-plate QA = customer confidence
- Full traceability by individual melon
- Superior eating experience = consumers pay more and buy more
The rest of the platform
Bring SMART melon* to your operation.
Talk to us about pilots, pricing and this season’s program.